

Plan Your Gold Purchase the Right Way
Akshaya Tritiya is one of the most auspicious occasions to buy gold jewellery and invest in gold, symbolising prosperity, wealth, and good fortune.
This sacred festival is believed to bring everlasting growth and abundance, making it the perfect time to buy gold on Akshaya Tritiya, start a gold savings scheme, or invest in 22KT gold jewellery for your family.
With the festive season approaching, planning your purchase in advance helps you save smartly, lock gold rates, and avoid last-minute rush, while enjoying exclusive Akshaya Tritiya gold offers and benefits.
Whether you are looking for gold jewellery in Chennai, gold coins, or a flexible gold investment plan, this is the ideal time to make a meaningful purchase

Start saving from March 15 in 22KT gold at live rates.
Get 2% extra gold (Mar 15–31) or 1% extra gold (Apr 1–15), with both savings and bonus credited in gold.
Redeem on April 19 & 20 for Akshaya Tritiya and enjoy additional festive offers
Assured gifts on every pre-booking
Gold has always symbolised prosperity, purity, and abundance in Indian tradition — buying it on Akshaya Tritiya is believed to bring good fortune that never diminishes.
Gold has always held deep cultural and spiritual significance in India. More than a precious metal, it represents wealth, prosperity, and divine blessings of Goddess Lakshmi. Buying gold jewellery on Akshaya Tritiya is considered highly auspicious and is believed to invite financial growth and success.
The word Akshaya means “never diminishing,” symbolising continuous wealth and prosperity. Any investment made on this day — especially in gold savings schemes, digital gold, or jewellery purchase — is believed to multiply over time.
This belief has made Akshaya Tritiya one of the most popular times for gold buying in India, with families choosing to invest in bridal gold jewellery, daily wear gold jewellery, gold coins, and gold savings plans.
From traditional purchases to modern options like eGold schemes, online gold investment, and monthly gold saving plans, Akshaya Tritiya continues to be the perfect occasion to begin your gold journey.
Whether it’s a timeless heirloom, a festive jewellery piece, or a smart gold investment scheme in Chennai, every purchase carries the promise of long-term value and prosperity.
Plan ahead and book before Akshaya Tritiya
Receive Your blessed ornaments from esteemed priests
each payment is converted into 22kt gold weight based on AVR swarna Mahal live board rates
Enrol in Akshayam eGold+ before March 31 to earn the full 2% gold benefit — and celebrate Akshaya Tritiya with gold that grows alongside you.