Gold investment
starting from Rs. 500
7.5% benefit
is applicable
Your investment
is safe and secure
Live Gold &
Silver Rates
About Egold+
A fully digital and flexible gold savings plan. Customers can pay a minimum of ₹500 and further deposits in multiples of ₹500 as many times as they wish within 11 months. Each payment is converted to 22kt gold weight at live board rates. Redeem in 330 days for jewellery or coins.
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How Easy Gold Purchase Scheme Works?
EXISTING CUSTOMERS
100% GOLD RATE PROTECTION
Secure Purchase Plan
REAL TIME PASSBOOK
Scheme Benefits
First 75 days -7.5% benefit
76th to 150th day -5% benefit
151st to 225th day -3% benefit
226th to 300th day -1% benefit
301st to 330th day -0% benefit
Process to Redeem
Step 1
After the 330-day maturity period
Step 2
Visit any AVR Swarna Mahal showroom
Step 3
Provide your scheme details
Step 4
OTP Verification will be done through the registered mobile number
Step 5
Redeem your gold weight for jewellery or coins
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TERMS & CONDITIONS - EGOLD+
Minimum Investment : ₹500 and above, in multiples of ₹500. Customers can invest any amount (in multiples of ₹500), any number of times, within the 11 months.
Gold Conversion: Each payment is immediately converted into 22kt gold weight at the day’s gold rate
Maturity Period : The plan matures after 330 days.
Benefit : Avail up to 7.5% Value benefit will be calculated on a 330-day Basis.
Jewellery Redemption : After maturity, customers can buy jewellery or gold coins based on their accumulated gold weight. No cash refunds are allowed.
Applicable fees : The customer shall be required to pay all applicable fees, including GST, value addition charges, making charges, stone costs, Hallmark charges and other charges.
Purchase Locations : Redemption available only at AVR Swarna Mahal showrooms in Tamil Nadu, Karnataka
ID Proof Required : Valid ID proof and purchase records must be presented during redemption. Only the account holder is authorised to redeem the scheme.
Pre-closure : Pre-closure is applicable. Avail 1% benefit on pre-closure, calculated for a period of 330 days. Based on the duration and number of times each payment was made.
The lock-in period is 45 days, where customers cannot redeem their savings until 45 days from the start of the Egold+ scheme.
No cash refunds are allowed under this plan.
No scheme benefits apply from the 301st day to the 330th day.
Gold Scheme Enquiry Form
Egold+ – The Smart & Flexible Gold Investment Plan from Smart Gold by AVR Swarna Mahal
For generations, gold has been India’s symbol of trust, wealth, and tradition. Continuing this legacy with a modern touch, AVR Swarna Mahal Jewellers presents Smart Gold, a secure and convenient app that brings gold savings to your fingertips.
Among its trusted offerings, Egold+ stands out as a flexible gold investment plan designed for individuals who prefer freedom and transparency in their savings journey.
Egold+ – Flexibility Meets Smart Gold
Unlike traditional monthly gold purchase plans, Egold+ gives you the freedom to invest any amount, anytime — starting from just ₹500 and in multiples of ₹500. You don’t need to stick to a fixed monthly schedule. Whether you choose to invest weekly, monthly, or irregularly based on convenience, every payment is instantly converted into 22kt gold at the live market rate.
This makes Egold+ one of the most versatile and accessible gold investment schemes in India. Through the Smart Gold app, you can make investments anytime, track your gold accumulation in real-time, and stay in complete control of your savings.
A Smart Way to Grow Your Gold
Every time you invest through Smart Gold, your contribution is converted to 22kt gold at that day’s live board rate — no hidden charges or delays. The plan rewards you for your consistency and patience, offering up to 7.5% value benefit when you stay invested till maturity (330 days).
It’s a digital gold investment that combines technology with tradition — offering the assurance of AVR Swarna Mahal’s purity with the convenience of app-based control.
Why Egold+ is the Smart Choice
With Egold+, you’re not tied down to rigid timelines. You can invest whenever it suits you and watch your gold weight grow securely within your Smart Gold account.
Here’s what makes it unique:
Start Small, Save Smart – Begin with ₹500 and add in multiples whenever you wish.
Digital Gold Investment Made Easy – Buy and track gold securely via the Smart Gold app.
Transparent Conversion – Each payment converts instantly into 22kt gold at the live market rate.
Attractive Benefits – Enjoy up to 7.5% value benefit calculated on a 330-day basis.
Trusted Legacy – Backed by 98+ years of AVR Swarna Mahal’s purity and craftsmanship.
Rewards That Add More Shine
Depending on how long you stay invested, Egold+ offers tiered benefits:
First 75 days -7.5% benefit
76th to 150th day -5% benefit
151st to 225th day -3% benefit
226th to 300th day -1% benefit
301st to 330th day -0% benefit
When you redeem after maturity, you can use your accumulated gold weight to purchase beautiful jewellery or pure gold coins from any AVR Swarna Mahal showroom across Tamil Nadu or Karnataka.
This blend of flexible investment options and exclusive redemption benefits makes Egold+ one of the most rewarding gold investment plans available today.
Backed by Legacy, Designed for Today
With a legacy spanning nearly a century, AVR Swarna Mahal Jewellers has always been synonymous with purity and innovation. Through the Smart Gold app, this legacy extends into the digital space — giving customers a trusted way to invest and save.
Egold+ is more than a gold investment scheme; it’s a bridge between traditional gold saving and the modern convenience of digital platforms
Why Choose Smart Gold’s Egold+
Flexible– invest anytime during the 330 days
Transparent– every rupee converted to 22kt gold at the day’s rate
Rewarding– earn up to 7.5% value benefit
Convenient – manage everything from the Smart Gold app
Reliable– backed by the trusted AVR Swarna Mahal name
Start Saving Smarter
With Smart Gold’s Egold+, you can enjoy the benefits of a flexible and secure digital gold investment — without being tied to rigid monthly schedules.
Experience the future of gold saving today. Begin your journey with Smart Gold’s eGold+ and see your savings shine brighter each day.
