Chain Mela 2025 – A Celebration of Pure Gold and Elegance

When Tradition Shines Through Every Strand

AVR Swarna Mahal invites you to experience more than just jewellery. Welcome to the Grand Chain & Pendant Festival—a celebration where every gold chain and pendant holds a story of culture, emotion, and legacy.

Jewellery is not just about style—it's about moments. It’s the chain your mother wore for years, the pendant gifted on your first festival, or the thali chain that marked the beginning of a beautiful journey. Every piece you choose carries more than shine; it carries sentiment.

Chains That Hold Meaning, Not Just Metal

A gold chain may look simple, but its presence is powerful. At AVR Swarna Mahal, our collection includes classic, lightweight daily-wear chains, bold rope styles, elegant flat links, and traditional thali chains that are a part of every bride’s cherished memories.

Whether you're choosing for yourself or as a gift, these chains are made to suit every moment—be it festivals, weddings, or everyday wear. Each piece is BIS-hallmarked, handcrafted with precision, and designed to stand the test of time.

Pendants That Speak Your Language

Your pendant is your voice. It could reflect your faith, your initials, your zodiac sign—or simply be a design that resonates with who you are. At the Grand Chain & Pendant Festival, discover pendants that range from spiritual symbols to contemporary expressions, all crafted in pure gold and available across budgets and sizes.

Pair them with a chain of your choice or mix and match to create your own unique look. With new designs launched just for this festival, this is the perfect time to find the one that truly speaks to you.

For Every Generation, Every Reason

Gold jewellery is never a random purchase—it marks a milestone. Maybe you’re gifting a gold chain to your daughter as she steps into adulthood. Maybe you’re exchanging your old jewellery for something new and meaningful. Maybe you’re buying a pendant that reminds you of someone special.

Whatever the reason, our festival is designed to make that moment even more valuable.

Exclusive Festival Offers – Make the Most of the Moment

Enjoy unmissable benefits that make your jewellery shopping even more joyful:

₹100/gm EXTRAon old gold exchange

₹200/gm OFFon new gold jewellery purchases

Total benefit: ₹300/gmon every gold jewellery piece you buy

Up to ₹20,000 OFF per carat on diamond jewellery

These are more than offers—they’re opportunities to upgrade, exchange, and celebrate with added value. Whether you're buying your first chain or investing in a signature pendant, this is the perfect time to bring home the gold you’ve been dreaming of.

Purity You Can Trust, Craftsmanship You’ll Cherish

Every piece from AVR Swarna Mahal is a promise. A promise of authenticity, certified purity, and craftsmanship that echoes six decades of jewellery legacy. Our artisans blend timeless techniques with modern design sensibilities, creating jewellery that not only looks stunning but also feels personal.

When you buy from AVR, you take home more than jewellery. You take home a piece of our heritage—and make it your own.

Start Your Gold Story Today

The Grand Chain & Pendant Festival isn’t just a sale—it’s your golden invitation to start, continue, or honour your jewellery journey. So whether you're walking into our store or browsing online, know that you’re part of something meaningful.