

Gold lovers, rejoice! The most anticipated jewellery celebration of the year is just around the corner. The Chain Mela Festival at AVR Swarna Mahal is making a grand return — and this year, it's more brilliant, more beautiful, and more breathtaking than ever.
Whether you're shopping for tradition, love, or style, this festival promises to deliver everything you expect from gold jewellery — and more. With an exclusive lineup of thali chains with mugappu, stylish pendants, and elegant gold chains, this Mela is where every piece of gold becomes a memory to cherish.
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At AVR Swarna Mahal, we’ve always believed that jewellery is more than just adornment — it’s a reflection of who we are, where we come from, and what we value. And the Chain Mela Festival is our way of honouring that belief.
This is not just a sale — it's a celebration of traditions, moments, and milestones. With hundreds of exquisite designs, this Mela brings together craftsmanship, culture, and customer joy under one golden roof.


Looking for the perfect everyday chain? Or something bold and festive? The Chain Mela collection features a wide range of gold chains to match every style and purpose — from lightweight daily wear to grand, eye-catching designs.
Crafted in pure gold and perfected with skill, every chain is a statement of AVR Swarna Mahal’s commitment to timeless beauty and quality.

Pendants are not just accessories — they’re expressions. This Chain Mela, explore an exciting range of gold pendants that let you wear your beliefs, your story, or your personal style.
From minimal motifs to divine symbols and elegant charms, AVR Swarna Mahal’s pendant collection gives you endless ways to shine.



Thali chains hold a special place in every South Indian heart. At AVR Swarna Mahal, we bring this tradition to life with our beautifully crafted thali chains featuring intricate mugappu work.
Each piece in this collection combines spiritual symbolism with artistic detailing. Whether you’re preparing for a wedding or marking a personal milestone, these thali chains speak of elegance rooted in culture.
As always, unmissable offers are a part of this golden celebration. While we’re keeping the exact details a surprise, rest assured — exciting deals and special benefits await you in-store during the Chain Mela.
Trust us, you’ll want to be among the first to visit when the festival begins.
With decades of legacy, thousands of loyal customers, and a name built on trust, AVR Swarna Mahal continues to set the standard in gold craftsmanship.
Every piece is made with care, precision, and a deep understanding of what gold jewellery means in our lives. From bridal collections to everyday elegance, AVR Swarna Mahal offers more than just jewellery — we offer a piece of tradition, a symbol of celebration, and a legacy of love.
This Chain Mela, shop the AVR Swarna Mahal way — where purity meets perfection, and every customer is treated like family.
Chain Mela 2025 – Coming Soon at AVR Swarna Mahal

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