Through the Ages: AVR Swarna Mahal Celebrates 98 Years of Golden Legacy

Stepping into AVR Swarna Mahal’s flagship in Salem on 11th October 2025 felt like entering a world where heritage and modern luxury gracefully intertwined. The store, bathed in red-on-red grandeur, welcomed guests to the spectacular “Through the Ages” showcase — a celebration of 98 glorious years of golden legacy.

The evening unfolded under the warm leadership of A.B. Sudarsanam – Chairman, Sugandi Sudarsanam – Director, A.B.S. Sanjjay – Managing Director, Saumyha Sanjjay – Joint Managing Director, A.V.R. Siddhanth – Director, and A.V.R. Shree Smaran – Director, whose vision continues to shape AVR Swarna Mahal’s journey of trust, craftsmanship, and innovation.

Honouring 98 Years of Golden Milestones

The atmosphere turned electric as the fashion show curated by celebrity stylist Karun Raman began. Models glided down the ramp, adorned in jewels that reflected eras of evolution — from timeless heritage designs to contemporary brilliance. The show was graced by AVR Swarna Mahal’s brand ambassador, actor and entrepreneur Arvind Swamy, who attended as the chief guest. His presence added elegance and charm to the evening, making it even more memorable.

In a moment that blended charm and sophistication, Arvind Swamy unveiled AVR Swarna Mahal’s all-new Men’s Collection — a striking expression of contemporary masculinity crafted with timeless precision. Each design reflects the brand’s enduring legacy of artistry and refinement.

Adding to the excitement, the evening also marked the unveiling of AVR Swarna Mahal’s EGold+ Scheme, a flexible gold savings plan starting from ₹500, blending tradition with technology to make gold investment easier, smarter, and more rewarding for the modern generation.