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Gold Rate 24K - Rs. 13592/-
Gold 18K 1gm - Rs. 10194/-
Platinum 1gm - Rs. 7826/-
Silver 1gm - Rs. 256/-
It’s Chain Festival Time! Explore Stunning Chains and the New Swarna Lite Collection
There’s something timeless about a gold chain. It’s simple, stylish, and instantly elevates your look, whether you’re dressing up or keeping it casual. That’s exactly what our Chain Mela is all about. This season, we’ve brought together a wide range of beautifully crafted gold chains that suit every mood, from bold classics to the all-new Swarna Lite lightweight collection.
Let’s start with a few standout styles from the men’s range—designed to be worn every day, yet never feel ordinary.
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Smooth Twine Look Rope Chain – Effortless & Timeless
This piece brings together tradition and simplicity. With its classic rope link pattern and smooth finish, it’s the kind of chain that pairs effortlessly with anything. It adds just the right touch of polish without being flashy.
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DiamondEye Link Chain – Designed to Shine
Looking for something with a bit more sparkle? The DiamondEye Link Chain might be the one. Its diamond-cut links catch the light beautifully, making it perfect for those who like their jewellery with a touch of edge.
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Apex Texture Link Chain – A Bold Take on Tradition
With its intricately textured links, this chain is bold and refined at the same time. It brings a unique look to the table—ideal for anyone who wants to make a subtle statement.
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Introducing Swarna Lite – Lightweight Gold, Everyday Beautiful
Here’s what’s new and exciting: we’ve just launched our Swarna Lite collection – a range of lightweight gold chains that are perfect for everyday wear. Designed with comfort and elegance in mind, this collection is all about easy style that doesn’t weigh you down.
And yes, Swarna Lite starts from just ½ gram, making it accessible without compromising on design or quality. Whether you're building your collection or buying a thoughtful gift, these pieces are designed to suit your everyday life.
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Blush Bloom Oval Pendant
With rose gold tones and dual enamel accents, this pendant adds a playful touch of colour to your look.
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Eternal Love Trio Necklace
Featuring three open-heart motifs, this piece is a sweet everyday reminder of love and connection.
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Luna Layers Necklace
Light, layered, and full of movement. It drapes beautifully and adds a soft glow to any neckline.
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Twilight Dual Strand Necklace
Minimal yet eye-catching, this piece is perfect for those who like subtle sparkle and a clean finish.
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So whether you’re shopping for something bold and structured or light and elegant, Chain Mela has something for everyone. With the Swarna Lite collection starting from just ½ gram, now’s the perfect time to explore, try something new, or simply treat yourself.
Drop in and discover the pieces that feel just right for you.
The Latest Chains for the Moments That Matter
18k Elite Pure Mist Aura Beadline Chain For Women
₹ 30,563
22k Gold Imperial Luxe Panel Chain For Men
₹ 235,452
22k Gold Sculpted Block Radiance Link Chain For Men
₹ 235,606
18k Elite Sleek Barline Classic Chain For Men
₹ 57,588
Gold in Motion. Stories in Every Frame.
Begin Your Chain Mela
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