Fifth Generation

Shaping the Future with Fresh Leadership​

AVR SIDDHANTH

DIRECTOR

AVR SHREE SMARAN

DIRECTOR

ABS Sanjjay’s sons, AVR Siddhanth and AVR Shree Smaran are steering AVR Swarna Mahal Jewellers into a new era with innovation and dedication.

In 2018, AVR Siddhanth took charge, introducing initiatives like "Lock Your Gold Price" and founding Eva Glow and Vendi.

AVR Shree Smaran joined in 2021, bringing fresh ideas to enhance customer experiences and fuel growth.

Together, they’re blending AVR’s rich legacy with innovation for continued success.

Fourth Generation

Advancing the Legacy through Modern Leadership​

A.B.S Sanjjay

MANAGER DIRECTOR

S. Soumya Sanjjay

DIRECTOR

ABS Sanjjay and S Saumyha have redefined AVR Swarna Mahal Jewellers through innovation and leadership. In 1997, Sanjjay launched a 25,000-square-foot, 100% Hallmark-certified showroom in Salem, while enhancing customer experience. As CII Chairman, he influences the industry.

Since 2009, Saumyha has strengthened the brand with strategic expertise and a focus on stakeholder management. Her involvement in organizations like Ladies Circle India and CII reflects her commitment to societal impact. Together, they continue to elevate the AVR legacy.

Third Generation

Innovation and Expansion​

A.B. Sudarsanam

CHAIRMAN

A.B.S Suganthi Sudarsanam

DIRECTOR

In 1962, A B Sudarsanam, son of A R Balakrishna Chettiar, revolutionized AVR Swarna Mahal Jewellers with a focus on quality and innovation. He opened India’s first 100% KDM jewellery showroom, setting new industry standards.

Sudarsanam’s vision and dedication, supported by his wife Suganthi, elevated the brand to new heights. His leadership continues to inspire AVR Swarna Mahal’s legacy of excellence.

Second Generation

Expanding the Legacy​

Balakrishna Chettiar

In 1935, A R Balakrishna Chettiar, son of founder A V Ramachandra Chettiar, took charge of the family business, bringing expertise in accounting and finance. His strategic planning and organization fueled significant growth, including the establishment of a 600-square-foot showroom, enhancing the customer experience.

His leadership laid the foundation for AVR Swarna Mahal Jewellers' continued success and prominence in the jewellery industry.

First Generation

The Foundation of Excellence​

Ramachandran Chettiar

AVR Swarna Mahal Jewellers was founded in the 1920s by A V Ramachandra Chettiar in a small 10x10 square foot space in Salem. His commitment to quality and innovation set the foundation for a legacy of excellence.

His vision and dedication turned a humble beginning into a hallmark of craftsmanship and trust, shaping a lasting family legacy in the jewellery industry.