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Celebrate Diwali – Shop online in AVR Swarna Mahal

What is the charm of Diwali if one doesn’t indulge in a shopping spree for gold and diamond jewellery? Diwali is not just a festival; it is a celebration. It’s a season for gaiety and prosperity.

The Festival of Lights spiritually signifies the victory of light over darkness, knowledge over ignorance, good over evil, and hope over despair. In North India, Diwali is associated with the return of Sri Ram to Ayodhya after vanquishing the demon Ravan. In South India, it is celebrated to commemorate the victory of Lord Krishna over the demon Narakasura. Though Diwali is a five-day festival, people start preparing for it weeks ahead by cleaning their homes. It is believed that Lakshmi, the goddess of wealth, roams the earth on this day and enters the homes that are pure, clean and brightly illuminated.

The festivities begin with Dhanteras. Goddess Lakshmi is worshipped on this auspicious day. It is also the day for collecting wealth; the word dhan translates to ‘wealth’. To venerate this occasion, it is customary to buy precious metals. It is believed that new dhanor some form of precious metal is a harbinger of good luck, prosperity and wellbeing. Diwali is also the beginning of a new financial year for the business community.